协会新标志
正如上月我们所通报，澳大利亚公共会计师协会于2017年7月10日自豪地推出全新标志。这不仅仅是品牌更新，从根本上说，这是协会在澳大利亚、英国及亚洲等司法管辖区运营时一贯使用的全新面貌。
去年我们进行的广泛市场及会员调查结果显示，协会应提升市场地位，在倡导工作中分享更多洞见，并更好地将品牌与小企业联系在一起。
标志的创意设计建立在我们所指的三种力量之上，并在市场营销方面给予我们足够的灵活性，将会员、会员的小企业客户、协会三大元素整合起来。同时，也表示协会运营的三大主要地区和国家：澳大利亚、亚洲和英国。
标志的改变仅是一个开始。我们为会员推出了一系列新举措，包括专业学术项目令人兴奋的变化—敬请留意进一步消息。
与此同时，请花些时间观看短片，看看我们的新形象。
Our new logo
As communicated last month, the IPA is proud to introduce a new logo as of today. This is not just a brand refresh; it’s fundamentally a fresh look that we can apply consistently in all jurisdictions we operate in: Australia, the UK and Asia.
Our extensive market and member research conducted last year told us that we need to lift our market presence; share more insights into our advocacy work; and, better align our brand with small business.
The creative design of the logo is built on what we are referring to as the power of three and gives us much flexibility in our marketing approach as it can relate to the collective of our members, their small business clients and our organisation. Equally it refers to our three main regions: Australia, Asia and the UK.
The change of logo is just the beginning as we roll out a number of new initiatives for our members including an exciting change to our professional academic program – so stay tuned for further news.
In the meantime, please take the time to watch the short video to see our new look and feel.
